Lori's - The Sole of Chicago

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BCBGirls

Max Azria first gained acclaim in 1989 when he launched his famed BCBG line in California. Born abroad, Azria’s designs combine the best European style and American spirit. In 2002 he introduced his bridge-brand, BCBGirls.

BCBG is an acronym for the Parisian slang saying “bon chic bon genre,” which translates to “good style, good attitude.” BCBGirls possesses the same commitment to creativity, innovation and quality as Azria’s original line, without the designer label price. Both collections are hip, sophisticated and beautiful.

This brand extension is youthful, fun and affordable. The line offers a number of styles, from athletic flats to trendy boots and playful heels. You’ll be able to find whatever you’re looking for in a BCBGirls box.