You Shop, We Give
“You Shop, We Give”
It’s. That. Simple.
My husband, Brian, and I have run the eponymous Lori’s Shoes women’s shoes, clothing and accessories stores for over 35 years in Chicagoland. Like many of you, Chicago is our home; it is where we raised our family, built our business and built our lives. Today, we are asking you to support us in a new effort; our “You Shop, We Give” campaign will support those throughout Chicagoland living with Amyotrophic Lateral Sclerosis (ALS).
Here’s the gist: We’re asking you to join this campaign by shopping at participating stores that have agreed to donate 1% of their sales during May 18th- May 25th to ALS research and care for those living with ALS.
*Why May? That’s easy; it’s the national awareness month for ALS.
*Where will the donations go? All proceeds will go to four Chicagoland based ALS organizations or chapters: I AM ALS, Les Turner ALS Foundation, ALS Association’s Greater Chicago Area Chapter and The Muscular Dystrophy Association's Chicago Chapter.
So, why are we at Lori’s spearheading this campaign to fight ALS?
We’ve poured our heart and “sole” into Lori’s for over 35 years. But all of our years running Lori’s could never have prepared us for the shock of what happened in the Fall of 2016; Brian was diagnosed with ALS. ALS is always fatal and most patients die in less than five years. Brian had no family history so we had no warning, just a new reality.
After recovering from the initial shock of Brian’s diagnosis, we took off on a cross country educational tour, meeting with the nation’s leading experts in the field, both clinicians and researchers. We did so because we were determined to amass the best possible arsenal to do battle with ALS. During this tour, we met Brian Wallach and his wife Sandra Abrevaya. They faced the same devastating news when Brian was diagnosed with the disease in 2017, at the age of 37. Together, along with an advisory committee of dozens of incredibly dedicated ALS patient and caregiver activists, we have created I AM ALS.
Today, we can honestly say that it is not a question of if a cure will be found for ALS, but when. All we need is your support and more funding for research.
Please join us in “You Shop, We Give”.
Together, we can beat this thing!!!
Click here for more information on participating Chicagoland businesses and their locations. Thank you Chicago for helping us in the fight against ALS!