The Year in Review

In the year during Covid:

There is really no easy way to sum things up this year: terrifying; lonely; stressful; worrisome; isolating; sad. But also, heroic; redeeming; hopeful.  March was maddening. We closed our stores for what we thought would be two weeks. At the time, two weeks seemed like a lifetime to me. And then, two weeks turned into two-and-a-half months. We all quarantined at home to wait out the storm.  June was a month of resiliency. We made it through the stay-at-home order and we reopened. But not until we witnessed protests and riots in reaction to senseless deaths, followed by a rash of senseless property destruction and looting. Our city looked like a war-torn country with merchants all over Chicagoland boarding up their storefronts. We had to adjust to the new norms: hand sanitizers; masks; social distancing. These became part of everyone’s daily routine. July was a month of heroism. We honored all the front-line workers who risked their lives to save others who had the virus. August seemed a bit more hopeful still.  People were back in the parks enjoying the outdoors, even as the Mayor kept the city’s beaches on lockdown.  September was filled with sadness when Ruth Bader Ginsburg passed away.  In October, our country was faced with devastating wildfires. And, Covid was still here. In November,  Kamala Harris became the first woman, and person of color, to become VP-elect. We women had something to cheer about. Now, in December,  we see a glimmer of hope; two vaccines with at least 90% efficacy. At last, we are beginning to see a light at the end of what has been a very dark tunnel.


During the months of Covid, fashion trends changed. People working from home meant heels, pumps, strappy sandals - all the chic accouterments of dressing up for the office, dining out, cocktail hours, clubbing, etc, - were no longer de rigueur.  In their place, customers opted for the comfy and cozy: sweats; tie dye; sneakers; slippers.  With so many working people homebound, Zoom became the new commute. We pivoted, bulking up our inventory with these newly sought after categories and putting extra effort into supporting our expanding online biz.


All this just goes to show that, as always, we have to remain ever vigilant and responsive to the needs of our customers.

Will we ever get back to “normal” or some kind of “new normal”?   Well, the vaccines are on the way, more people are following the rules of social distancing, and a new administration is on its way in.  But, most importantly, I’m confident that we, the Lori’s community, are resilient and strong.  So, let’s put 2020 behind us and forge ahead with a renewed sense of hope. Let’s make 2021 an incredible comeback year.  Let’s all stay healthy, safe, and strong as we meet the challenges of 2021 head on.

I wish all of you a Happy, healthy New Year!

With much love and respect,


A Holiday thought:

As difficult as this time has been for our business, we have not forgotten those whose challenges have been even greater.  We, with the help of your continued support of our business throughout this pandemic, have contributed to the Chicago Community COVID-19 Response Fund, the Greater Chicago Food Depository, the Healey Center for ALS at Massachusetts General Hospital, and I AM ALS. We could not have made these contributions to these worthy organizations without your help.

Thank You!


  • Phyllis Klapman

    January 11, 2021

    What a year. Each of us has suffered in our own way. Your message shows the hope that we will survive. With people like you wishing us well, there is no where to go but forward. Oh, but to need a pair of heels again

  • Amy

    January 06, 2021

    Bravo!! Here’s to getting back to “normal” and most importantly finding a cure for ALS. I love you and the entire Lori’s family.

  • Arden Edelcup

    January 06, 2021

    Beautifully written & echoes my sentiment exactly.

  • Karen Meyer

    January 06, 2021

    I was in your HP store recently and, as always, staff was great and wonderful selection of shoes, boots and clothes! Wish I had somewhere to go!
    Happy and mostly HEALTHY new year!
    Karen Meyer

  • A Erickson

    January 06, 2021

    Lori’s Shoes has always been my “happy place” to visit and in addition to the shoes etc, the people are great! And last year it was a much needed escape. Thank you!

  • Karen Skurie

    January 06, 2021

    Happy healthy new year!

  • Sheryl Moss

    January 06, 2021

    Your message is much appreciated and very well written. 2020 was a nightmare year for so many people and I would think that we are happy to have put it behind us. So keep looking for that promised light at the end of the tunnel. “Normal” will be different, I think. But it will be better than right now.

  • LBS

    January 06, 2021

    Lori’s has shown courage, flexibility and resilience. As a public health professional who has had a hell of a year too, I am thankful that you are providing what your customer base desires; strong community support, encouragement to keep us going and fashion that fits our current reality. Keep it coming! – fan from Michigan

  • Margo Serlin

    January 06, 2021

    I admire the resiliency of you and your husband. My best for 2021.

  • Lisa Greenfield Rubinstein

    January 06, 2021

    Beautiful summation of one very strange, scary and uncertain year. I am a proud supporter of all things Lori’s and wish you and your family a very happy, more importantly HEALTHY New Year!

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