A Bit About Lori
As we come into the Spring season, I wanted to take a moment to reflect and answer a few questions. These are the most asked questions I get from customers, friends, and other women in business. I hope I answer some of your questions, as well! Here's to a new season, and a healthy one. Xox, Lori.
Why did you open Lori's? Did you always know you wanted to be in fashion?
I’m asked that question often. As a young girl I always had the entrepreneurial spirit. I had the idea when I was 13 to start a beading business. I set up a bead stand (not that different from a lemonade stand) in front of my house and I sold beads by the scoop and made and sold my bead creations. One summer in particular I sold $600 worth of beads, necklaces, and bracelets and thought that I was on my way to making it big! The next year, I worked at Saks Fifth Ave in the teen department doing displays and working on the selling floor. I always loved fashion, and shoes in particular.
What do you find most rewarding about being a woman in business?
My motto is, “people walk in as customers, but leave as friends”. That is what drives me, that is what I find most rewarding.
I consider myself to be a “people person” and I love interacting with our customers. My business allows me to connect with so many interesting people. I have fostered so many great relationships being in business for so many years and find that to be so rewarding. I also love that I am providing a service for women. Nothing makes me happier than seeing people wearing shoes and accessories that they bought from the store.
Just as our customers enjoy shopping at Lori’s, I love shopping the wholesale markets for my stores. I love finding unique products that I know will thrill our customers.
What are the "it" factors you look for in products for Lori’s?
“Who is wearing this? Which one of our customers will appreciate this? Will it sell? Would I wear this?”, are just some of the questions I ask myself when I do the buying. To stay on trend for our customers, I consider what the major fashion brands are showing, what’s being advertised, what influencers are wearing, etc. In the end, I buy what I believe to be the best of the best from that season’s market. With the help of my son Matt (he has a degree in fashion design from Parson’s and experience working in design in NYC and Italy) we are able to do some interesting customization that makes our shoe collection unique.
What’s something you’ve always dreamed of doing?
I’ve always dreamed of living in Florence, Italy. I studied there during my undergrad years (art history and Italian) and have a number of dear friends there. I could see myself cooking in a restaurant there. After shoes, my next love is food. Wait. Let me check my waistline: first food, then shoes.
What are the most treasured items in your wardrobe?
My wedding shoes. I put them on 38 years ago when I married the love of my life (my high school sweetheart). Today they no longer fit me but they remind me how happy I was on my wedding day and each and every day after.
What are your style/fashion tips for women?
Wear only what makes you feel good inside. Find a style that works for you and make it your own. Don’t take fashion so seriously; It’s about expressing yourself and having fun.
Here are some other tips:
1) Buy a shoe rack.
2) Organize your closet so you see what you have.
3) Always have a “go to” outfit.
4) Don’t forget to accessorize.
5) There are lots of colors besides black.
What gets you through hard times?
My positive attitude.
What are your hopes for the future?
There are so many things I hope for. Most importantly, for researchers to discover a cure for ALS.
How would you describe yourself in three words?
Passionate, resilient, hopeful.